TaskRabbit, one of the poster child’s of the sharing economy had no UK office and put all its trust in us to execute an idea all by ourselves. We put a ‘tasker’ at the front of the iPhone 6 queue over one week before the launch. He battled bad weather and the odd late night London fracas that almost had us pulling the plug. We held our nerves, as did our brilliant client all the way in Silicon Valley, as our man emerged from the Apple store with one of the first iPhone’s welcomed by the world’s media. 18 pieces of TaskRabbit branded high calibre coverage appeared across a fantastic cross-section of broadcast, national, key regionals and consumer lifestyle titles. We reached over 300million readers driving mass brand awareness and visibility across the Capital introducing TaskRabbit to its key target region.