Marlin PR | Tableau
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Tableau (We put the story in telling) - How do you drive interest and awareness of one the most crucial business trends of our time and one of the coolest innovators in the world of technology right now? How do you make data sexy?
Since the beginning of 2014, the team has been on a relentless mission to place provoking opinions from the visionary leadership team in The Guardian, City AM and Forbes, crafting stories that are hyper relevant to today’s business leaders and placing interactive data visualisations in the likes of The Independent through to leading regionals like The Manchester Evening News.
Tableau continues to go from strength to strength and we are proud be part of their journey. They are showing that data is not just for geeks! It is art, it is a force for good and the tool for private and public organisations to make the world a better place.

Tableau

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Tableau

How do you drive interest and awareness of one the most crucial business trends of our time and one of the coolest innovators in the world of technology right now? How do you make data sexy? Since the beginning of 2014, the team has been on a relentless mission to place provoking opinions from the visionary leadership team in The Guardian, City AM and Forbes, crafting stories that are hyper relevant to today’s business leaders and placing interactive data visualisations in the likes of The Independent through to leading regionals like The Manchester Evening News. Tableau continues to go from strength to strength and we are proud be part of their journey. They are showing that data is not just for geeks! It is art, it is a force for good and the tool for private and public organisations to make the world a better place.

Date

20 November

Sage

Sage (A risk worth taking) -
We took a simple piece of research and grew the concept into a creative campaign that steered Sage to engage with an audience they had never spoken to before.
We had them conversing with Government advisors to the PM through to everyday business jedis. We brokered participation from a wide range of business authorities including Department for Trade and Industry and the British Library’s Business and IP Centre and recruited senior members from seven of the UK’s leading business mentoring organisations
It’s always a risk moving into new ground. The campaign reached 6.8million people and the Star Wars themed Twitter campaign? #BusinessJedi alone engaged 1.8million on twitter and drove 160% more entries to the Mentoring Matters competition than forecast.
A calculated risk well worth taking.