Marlin PR | Sony
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Sony trusted Marlin to make an ambitious shoot come true in the mountains of Croatia with very little time, no Sony rep and a top secret new prototype camera. In 48 hours, we scaled a mountain, abseiled into a cave and managed a production team of 3 and 12 professional cavers to produce content for the European launch. With the camera and team safely returned home, our edited content hit YouTube one week later, driving 000s of views.


Sage (A risk worth taking) -
We took a simple piece of research and grew the concept into a creative campaign that steered Sage to engage with an audience they had never spoken to before.
We had them conversing with Government advisors to the PM through to everyday business jedis. We brokered participation from a wide range of business authorities including Department for Trade and Industry and the British Library’s Business and IP Centre and recruited senior members from seven of the UK’s leading business mentoring organisations
It’s always a risk moving into new ground. The campaign reached 6.8million people and the Star Wars themed Twitter campaign? #BusinessJedi alone engaged 1.8million on twitter and drove 160% more entries to the Mentoring Matters competition than forecast.
A calculated risk well worth taking.