Marlin PR | Sage (A risk worth taking)
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Sage (A risk worth taking) -
We took a simple piece of research and grew the concept into a creative campaign that steered Sage to engage with an audience they had never spoken to before.
We had them conversing with Government advisors to the PM through to everyday business jedis. We brokered participation from a wide range of business authorities including Department for Trade and Industry and the British Library’s Business and IP Centre and recruited senior members from seven of the UK’s leading business mentoring organisations
It’s always a risk moving into new ground. The campaign reached 6.8million people and the Star Wars themed Twitter campaign? #BusinessJedi alone engaged 1.8million on twitter and drove 160% more entries to the Mentoring Matters competition than forecast.
A calculated risk well worth taking.

Sage (A risk worth taking)

Sage (A risk worth taking)

We took a simple piece of research and grew the concept into a creative campaign that steered Sage to engage with an audience they had never spoken to before. We had them conversing with Government advisors to the PM through to everyday business jedis. We brokered participation from a wide range of business authorities including Department for Trade and Industry and the British Library’s Business and IP Centre and recruited senior members from seven of the UK’s leading business mentoring organisations It’s always a risk moving into new ground. The campaign reached 6.8million people and the Star Wars themed Twitter campaign? #BusinessJedi alone engaged 1.8million on twitter and drove 160% more entries to the Mentoring Matters competition than forecast. A calculated risk well worth taking.

Date

20 November

Tableau (We put the story in telling)

Tableau (We put the story in telling) - How do you drive interest and awareness of one the most crucial business trends of our time and one of the coolest innovators in the world of technology right now? How do you make data sexy?
Since the beginning of 2014, the team has been on a relentless mission to place provoking opinions from the visionary leadership team in The Guardian, City AM and Forbes, crafting stories that are hyper relevant to today’s business leaders and placing interactive data visualisations in the likes of The Independent through to leading regionals like The Manchester Evening News.
Tableau continues to go from strength to strength and we are proud be part of their journey. They are showing that data is not just for geeks! It is art, it is a force for good and the tool for private and public organisations to make the world a better place.

RefME (We champion disruption)

RefME (We champion disruption) -
RefME is under a year old and grown so fast thanks to its innovative technology that completely automates the tedious process of referencing. But with growth comes militant management.
We have been with the team right from the start and seen them grow from a small start up to a team of 36 who have just opened an office in the USA. They have grown to over 800,000 users in under a year, won best start-up of the year at Mobile World Congress 2015, grown quicker than Pinterest and Twitter in their first year and have overtaken eBay in the app download charts and just completed a seed funding round led by the largest private education company in the world of $5 million.
It’s been one hell of a fun journey so far, with plenty of potential for mistakes. Since working together with Marlin, the total amount of users has doubled with the app experiencing up to 10,000 downloads per day. Take a look at Forbes and Bloomberg.