The best thing about working with Bang & Olufsen is when they launch a new product range, you know it will be outstanding in quality and build. Some people might think that makes it easy to get good reviews and strong share of voice versus other luxury technology brands. But it’s not just about nuts and bolts. Yes we cover our core consumer lifestyle and technology media and influencers but every day we try to find someone new who will open up a whole new audience of potential purchasers perfect for the brand position. We like to call it ‘the extra mile mission’ but it’s so top secret we won’t tell you how we do it. You could always speak to Grazia, Women’s Health, Men’s Health, Harper’s Bazaar, Good Housekeeping or Grand Designs. We don’t sit still. We run fast.