Slack, welcome to London. London, welcome to Slack.
Georgina Lack, senior account executive
A lot of companies have star quality, but it’s rare that one dazzles as much as Slack. The darling of Silicon Valley, workplace communication app Slack has offices in San Francisco, New York, Vancouver, Melbourne, and Dublin, and last week, it opened its new home in London.
Perched in the rooftops above historic central London streets, on Thursday 4th May Slack officially opened the doors to its new UK headquarters on Great Portland Street. With a thriving tech scene, we’re also a city of Slack lovers – London is currently the most active city in Europe on Slack, and ranks in the top five most active cities globally.
The fastest growing business application ever has come to the UK to meet growing international demand. With 5 million daily active users globally, Slack usage has doubled in the UK over the past year and has seen strong adoption amongst larger businesses, with 43% of the FTSE 100 using Slack.
Our job was to promote this fantastic new office, and that we did, with a successful media tour for CEO Stewart Butterfield and new head of global marketing, Kelly Watkins. With a stellar line up of briefings, from Bloomberg, the FT and The Telegraph, to City AM, The Drum and Campaign, a packed schedule was thrust at the execs and they took it in their stride. Not to mention a full-to-the-brim opening evening, in which Stewart did a Q&A with Wired editor Greg Williams.
Have a look below at a collection of images from the new offices, created by ODOS Architects. David O’Shea, founder and creative director of ODOS Architects commented on the “inspiring and immensely enjoyable collaboration with our friends at Slack”, and we love it as a reflective and calm penthouse oasis.
Slack’s UK base is setting a benchmark for technology companies wanting to establish a presence in Europe. Through hiring talented people, building meaningful partnerships and continuing to help people’s working lives be more productive, Slack is clearly having an impact. Plus, their London office has a very good biscuit selection.